Guest Journey

From booking to key.
Fully automated. Every step handled.

Your guest completes check-in on their phone, in their own language, before they arrive. Registration, verification, compliance, upsell and key delivery all run automatically. Your team picks up the exceptions.

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The journey

Eight steps. Zero manual work.

Each step shows what your guest experiences and what runs automatically behind the scenes. Including the moments that drive ancillary revenue.

Booking confirmed

01

Booking confirmed

What the guest sees

Your guest books through their preferred channel and receives a standard confirmation. Nothing changes for them.

What runs automatically

The moment a reservation lands in your PMS, the check-in pipeline starts. Guest details, dates, property and payment status are picked up automatically. If something needs attention, your team gets an alert.

Sophie reaches out

02

Sophie reaches out

What the guest sees

A friendly message arrives on WhatsApp in the guest's own language. One tap opens the check-in experience: a lightweight web app that works on any phone. No download, no account, no separate portal.

What runs automatically

Sophie determines the right language, timing and channel. If the guest has stayed before, Sophie recognizes them and skips what's already on file. New guests are guided through each step conversationally. Follow-up reminders are scheduled for the right moments.

Registration completed

03

Registration completed

What the guest sees

Sophie asks for details one by one, right in the conversation. Name, travel companions, address. The guest replies naturally. Average completion time: 3.2 minutes, all within the check-in experience on their phone.

What runs automatically

The conversation adapts to the property country and only asks what is legally required for that specific booking. Spain requires different fields than the Netherlands, Italy or France. Returning guests with a valid profile skip most questions entirely.

Identity verified

04

Identity verified

What the guest sees

Sophie asks the guest to scan their passport or ID directly in the check-in experience. Returning guests with a verified profile only need a quick re-scan for legal compliance. Done in seconds.

What runs automatically

The document is verified automatically. Valid documents are approved within minutes. If something looks off, your team is notified to review. Expired documents are rejected and the guest is asked to upload a new one via Sophie.

Personalized offers

05

Personalized offers

What the guest sees

Based on their trip, the guest sees relevant options: early check-in, a room upgrade, breakfast, parking, or local experiences. Only what fits their stay.

What runs automatically

Offers are matched to the guest profile, property and travel dates. A couple arriving on Friday sees different options than a business traveler on Monday. Upgrades, add-ons and experiences are presented at the moment the guest is most likely to say yes. Revenue flows directly into your PMS.

Compliance handled

06

Compliance handled

What the guest sees

The guest sees nothing. This step is entirely invisible to them.

What runs automatically

Local regulations are determined automatically based on property country and guest nationality. The required data is formatted and submitted to the right authority before the deadline. Confirmation numbers are logged. Guest data is purged after the legal minimum retention period.

Property ready

07

Property ready

What the guest sees

The guest sees nothing. Behind the scenes, the physical property is being prepared and verified for their arrival.

What runs automatically

Cleaning tasks go out to your housekeeping team automatically. After cleaning, photos are uploaded and checked for damage, missing items or issues. Only when the property passes inspection is it cleared for key delivery.

Key delivered

08

Key delivered

What the guest sees

A digital access code appears in the check-in experience, 24 hours before arrival. The guest also receives a WhatsApp notification so they never miss it. No queue, no front desk stop.

What runs automatically

No key goes out until every check is green: identity verified, compliance complete, payment received, property ready. Only then is the smart lock programmed with a time-bound code. If anything is missing, your team is notified which step is blocking.

Revenue built into the journey

Every check-in is a revenue moment

Between registration and key delivery, there is a window where guests are engaged and open to offers. Guest OS uses that moment to present options that match the guest, the property and the trip.

Upgrades

Room upgrades offered based on availability and guest profile

Early check-in & late checkout

Offered when the schedule allows, priced dynamically

Add-ons

Breakfast, parking, airport transfers, welcome packages

Local experiences

Curated activities, restaurant reservations, tours that match the destination

In-stay offers

Spa treatments, dining credits, stay extensions offered via Sophie during the visit

S
SophieGuest OS Assistant

You're all set for March 15! One more thing: your room type is available with a sea view upgrade for €25/night. Want me to add it?

Yes please!

Done! I also noticed your flight lands at 11:00. Early check-in from 12:00 is available for €35. Interested?

That would be great actually.

Added. Your upgraded room with early check-in will be ready at 12:00. I'll send your key tomorrow morning. Enjoy your trip!

87%

Check-in completion rate

3.2 min

Average registration time

100%

Compliance coverage

0

Government portals for your team

Compliance per country

Every regulation, handled automatically

Different countries, different rules. Guest OS determines what applies, collects the right data from the guest, and submits it to the right authority before the deadline. Your team never touches a government portal.

🇪🇸

Spain

Regulation

SES

Deadline

24h before check-in

How it works

Guest data submitted to police before arrival

🇳🇱

Netherlands

Regulation

BRP Registration

Deadline

24h after check-in

How it works

Municipal registration handled automatically

🇮🇹

Italy

Regulation

Questura + Tourist Tax

Deadline

24h after check-in

How it works

Police notification and tax calculation included

🇫🇷

France

Regulation

Fiche de Police

Deadline

At check-in

How it works

Individual registration form per guest

The result

Your guest is checked in before they reach the lobby

Registration, verification, compliance, upsell, payment and key delivery. All handled before arrival. Your front desk team does what they do best: welcome guests with a smile.

No app download required for your guests

Starts on WhatsApp, runs in a lightweight web app

Sophie speaks 30+ languages automatically

Conversational flow: only asks what is legally required

Upsell at the right moment, not at the front desk

Returning guests recognized and fast-tracked

GDPR by design: automatic data purge after retention

Your team only steps in for genuine exceptions

S
SophieGuest OS Assistant

Hi Emma! I'm Sophie from Hotel & Co. Your room is confirmed for March 15. I'll help you check in right here, so everything is ready when you arrive.

Great, what do I need to do?

Let's start with your full name as it appears on your ID.

Emma van den Berg

Got it! Now I need to verify your identity. Tap the button below to scan your ID or use your EUDI Wallet.

Identity verification

Scan ID or passport

or use EUDI Wallet

Emma van den Berg, verified

All set! Your digital key will appear here 24 hours before check-in. See you soon!

After checkout

Checkout is not the finish line

Access codes are deactivated, housekeeping starts, reviews are requested, and guest data is automatically cleaned up. The next guest cycle is already running.

Immediately

Access codes deactivated

Housekeeping tasks sent out

Checkout registered in your PMS

After 4 hours

Personalized review request via Sophie

Tone adapted to the guest experience

Return booking offer for repeat guests

24 hours to 90 days

Temporary processing data purged

Access logs deleted

Only anonymized records remain

See the full journey in action

We're onboarding pilot partners who want to see the full guest journey in action. From booking to key delivery, from compliance to upsell.